A Prime + Define™ styling system formulated for thick, curly hair.

• Get shiny, smooth-to-the-touch hair

• Perfect for any curl pattern

• Provides superior slip

• Enhances texture

In the world of Type 4 hair…

Our Rosemary Mint Strengthening Conditioner provides the perfect balance of strength and moisture to improve the overall condition of the hair and scalp. Instantly softens and detangles for increased manageability. Supports…

This treatment for dry hair reduces tangles and lessens hair breakage.
Provides a soft feel
Moisturizing conditioner/treatment
Get healthier-looking hair.

What if you stopped doing it all and started doing it up? Not Your Mother’s Blue Sea Kale & Pure Coconut Water Weightless Hydration Conditioner hydrates and conditions your hair without ever using any harsh chemicals, revealing…

Matcha Green Tea & Wild Apple Blossom

CONDITIONERUltimate Nutrition

Hello, hair, you’re looking thirsty. Good news, we have just the drink you need. Not Your Mother’s Matcha Green Tea & Wild Apple Blossom Ultimate Nutrition…

Royal Honey & Kalahari Desert Melon

CONDITIONERRepair & Nourish

Have you become the queen of dry and damaged hair? Not Your Mother’s Royal Honey & Kalahari Desert Melon Repair & Nourish Conditioner deeply moisturizes your hair…

Novex Argan Oil Conditioner has been specially designed to naturally moisturize the hair strands, treating them and leaving them nourished and full of life.

The Bouncy Curls Curly Conditoner is infused with Avocado Oil which is high in vitamins, folic acid and amino acids.

Novex Brazilian Keratin Conditioner (Queratina Brasileira) is an enhanced treatment that restores smoothness and repairs all types of hair by deeply reconstructing the hair fiber that is damaged due to excessive dryness.

Novex Coconut Oil Conditioner (Óleo de Coco) is a conditioning system made to repair dry and indiscipline hair, helping to restore shine and smoothness to any type of damaged hair.

Novex Collagen Infusion contains 100% vegan. Collagen is a protein made from amino acids, such as glycine, proline, hydroxyproline, and arginine, which promote strength.

The Dr. Castor Hair Conditioner is infused with the purest extracted castor oil. This incredible conditioner is rich in omega 6, 9, fatty acids, and vitamin E.

Novex My Curls Conditioner provides daily care for your hair, granting much more softness, hydration and brilliant shine.

Novex My Curls Movie Star Conditioner is ideal for curls that suffer from dryness, dullness and are in need of volume. Its formula is free of harsh ingredients and infused with a blend of oils that softens your curl and adds shine

Novex My Liss Movie Star Conditioner is enriched with a mix of oils that bring shine and nutrition to the hair. These amazing oils include macadamia oil, coconut oil and flaxseed oil which are all considered fantastic hair foods

Novex Mystic Black Conditioner is a daily care product also enriched with the powerful Baobab Seed Oil which provides miraculous hydration, shine and frizz control for your hair. The Baobab Seed Oil stands out for its high moistur

Novex Super Babosão Aloe Vera Conditioner has an active moisturizing action that provides shine and softness to the hair.