Jamaican Black Castor Oil with Vitamin C&E
Increase Hair Moisture by 8% after one application
Improves Ease of Coming by 36%
Makes detangling of coils and curls easier by 49%

Jamaican Black Castor Oil with Vitamin C&E

Increases Hair Moisture by 54% after one application

7% Increase in Hair Strength after one use

Jamaican Black Castor Oil with Vitamin C&E
Increases Hair Moisture by 29% after One application
Enhances Curl Definition by 168%
100% Flake Free Formula
Reduces breakage by 83.3%

Jamaican Black Castor Oil with Vitamin C&E
Increases Hair Moisture by 42% after one application
Improves Ease of Combing by 40%
Makes detangling of coils and curls easier by 49%

Fights Dandruff and Seborrheic Dermatitis
Improves Scalp Moisture by 78% (*when used with the Dry&Itchy Shampoo )
Improves Scalp Moisture by 148% (*when used with the As I Am Dry&Itchy Cowash )

Fights Dandruff and Seborrheic Dermatitis
Improves Scalp Moisture by 148%*
This Cleansing Conditioner removes impurities in hair by 98%
Increases Hair Moisture by 13% after One application

A blend of hair’s favorite natural emollients and botanicals, whipped to a “just-right light consistency."

Ah, Moisture! Essential for making natural coils and curls spring into beautiful! When your hair craves added hydration, nourish your hair with a daily serving of Moisture Milk. It's loaded with some of nature's best emollients to

Natural textured hair is beautiful hair, but it also tends to lack moisture. When hair is dehydrated, it looks dull, feels rough, is difficult to style and resists efforts to define the coil pattern.

Delight for Your Coils and Curls.

∙ Natural textured hair likes nothing better than rich conditioners produced by nature.

∙ Coconut Oil and African Shea Butter are sure favorites!

∙ Coconut Oil has been a hair beautifier…

Provides a secure hold
Moisturizes
Adds shine
Rinses easily from the hair when it's time to cleanse
Won't dry out, harden or roughen hair

Gives a long lasting hold to edges without flaking.
Rejuvenates and strengthens the hair line to promote healthy hair growth for longer hair length.

A rich sulfate-free creamy moisturizing beauty bath for your hair! Contains a special blend of natural ingredients, including saw palmetto and phytosterols, that helps to eliminate DHT build-up from the scalp, and promote healthy

Increases Hair Moisture by 71% after One Use
Improves Ease of Combing by 49% after One Wash
Makes Detangling of your curls easier by 56% after Single application

Fights Dandruff and Seborrheic Dermatitis
Improves Scalp Moisture by 78%*
100% Cleansing efficacy
Increases Hair Moisture by 8.4% after One application

Increase in Scalp Moisture by 61%.
Helps removes Flakes and product build-up.
80% Reduction in breakage when used with the Long&Luxe Shampoo and Conditioner.
Improves Hair Strength by 7%.

Shiny smoothness, (and lots of it), is what you'll get when you twist with this one-of-a-kind rich creamy styler. Made especially for highly textured hair with nurturing natural oils,

The power-packed As I Am® DoubleButter® Cream is a rich emollient blend, graced with the finest array of natural butters and organic oils.

It gets the job done.

with Aloe Vera, Biotin, Pomegranate and Passion Fruit.
Increase Hair Strength by 7%.
Scalp Moisture levels Increase by 57%.
88% removal of Impurities in One Wash.
11% Increase in Hair Moisture after One Use.

CoWashing (Conditioner Wash) is the best way to cleanse your hair on a regular basis.
Our light no-suds conditioning cream gently removes scalp sebum, residue, or product buildup leftover from styling and maintain your curls and

Reduces tangles and combing damage, thereby strengthening hair for longer hair lengths

As much as we love our natural-textured hair, the job of detangling can be quite a chore. Despite the time it takes to free wet hair of tangles, (particularly for those with longer, thicker hair), can result in breakage, fiber wea

Prepare to Style!
Curl Durability Increases by x5
Ease of Combing Improves by 65%
Detangling made easier by 80%
Strength of Hair Increase by 9% after One Use

Shiny smoothness, (and lots of it), is what you'll get when you twist with this one-of-a-kind rich creamy styler. Made especially for highly textured hair with nurturing natural oils, plus an organic extract that provides the ulti